Digital technologies such as artificial intelligence, cloud computing, and big data are profoundly impacting the publishing industry.

Recently, the 32nd National Book Fair, sponsored by the National Press and Publication Administration and hosted by the Shandong Provincial People's Government and the Jinan Municipal People's Government, opened in Jinan, and "digital intelligence" products and experiences such as AI "Li Qingzhao", metaverse publishing, and VR maps were unveiled.

It is reported that the digital human "Li Qingzhao" is a simulated human IP designed based on the Song Dynasty lyricist Li Qingzhao, which is connected to the AI model to empower the digital transformation of the traditional publishing industry. The metaverse publishing experience uses 3D, digital twin and other technologies to restore the scenes in the "Red Mark" book, create a three-dimensional red-themed pavilion, and break through the limitations of traditional reading.

The rapid development of digital technology has also brought new challenges to map publishing and printing. In 2023, we will explore the integration of AR, VR and other technologies into map publishing, and launch books and products such as "AR Takes You to See the National Territory" and VR folding globes.

In addition, this year's Book Fair will comprehensively upgrade the "Sky Book City" digital exhibition hall.

The Metaverse Digital Pavilion "Sky Book City" is a 3D Metaverse book world that is completely free to visit. The overall scene adopts the theme of "Sky Book City", and there are 33 book galleries with local cultural characteristics distributed on 8 unique metaverse islands.